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29 August 2017 - Sharify -


At Sharify, we define the sharing transition as the capacity for people and organizations to share assets, resources and profit in order to become more collaborative, circular and cooperative. As an extension to the 3P model (people, planet, profit), we rather strive for the 3C model.


By opposition to large marketplaces that aim to make profit, the collaborative economy is a model where assets are shared among a community, enabling its members to create value all together. It leverages the power of the crowd to reduce consumption.

The need of property is very specific to the capitalist era when the hyper-consumption and massive advertising pushed individuals to own as much as possible. Times have changed and it has become more important to give access to products and services, to a larger community of users, and on a longer period of time. By integrating a collaborative way of working or delivering their value proposition collectively, innovative organizations are able to leverage existing assets, digitalize both the supply and the offering, and thus growing exponentially. New technologies enhance this peer-to-peer approach and challenge traditional business models.


Circular economy is a new paradigm that considers the real value of resources and eliminate the notion of waste, by opposition to linear economy. It enables organizations to generate a positive impact on the environment, as well as the society and the economy.

The resources are not limitless, contrary to what linear economy considers. Take, make, use, dispose could not go on any longer and circular economy offers a solution to rethink our resources in an innovative and nature-inspired way. The goal is not to have any waste because every resource matters. The “Third Industrial Revolution”, became more popular with Jeremy Rifkin, when describing it as a new industrial and economic revolution where data sharing, enabled by connected devices, permit a much cheaper production, bringing the marginal cost to zero. To give a higher added-value to their main assets, companies realize the urgent need to open their manufacturing process, collaborate with external stakeholders and close the loop of resources in the ecosystem. And the rise of enabling technologies, such as 3D-printing or the Internet of Things, will accelerate the transition toward a circular economy.


Cooperative models are new types of structures where collaboration and profit sharing enable the different stakeholders to build a common vision and create value collectively.

By putting all of these stakeholders in a new ecosystem where risk is reduced and value is created collectively, competition, once again fundamental in capitalism, is replaced by cooperation. That is why we see more and more cooperative organized around the same values and objectives. These new ways of approaching the notion of profit allow organizations to deliver their value proposition more collectively, which increases the impact. The desire of return on investment is then shaded by the necessity to create value. When founding an enterprise, it is therefore very important to choose for more cooperative structures, involve multi stakeholders and align them on a shared vision.


As a matter of fact, becoming more collaborative, circular and cooperative is fundamental to survive in the post-capitalist era. In most cases, a company already has the right ingredients to move to this next state, it’s not a brutal revolution but a deep transition! It is simply a willingness to enable the sharing of assets, resources and profit, even if it requires self-disruption. It is what we called a “sharing transition”. Companies have the ability to make change! But people have the talent to initiate a larger movement.

At Sharify, we believe that this sharing transition will mainly come from entrepreneurs and that’s why we set-up the right ecosystem and develop the most appropriate tools to unlock the first steps of this entrepreneurship journey.