THEMATIC – SHARING TRANSITION
At Sharify, we define the sharing transition as the capacity for people and organizations to share data, resources and profit in order to become more collaborative, circular and cooperative. As an extension to the 3P model (people, planet, profit), we rather strive for the 3C model.
The need of property is very specific to the capitalist era when the hyper-consumption and massive advertising pushed individuals to own and get satisfied for it obtain satisfaction Times have changed from the ownership of goods. It has since becomes now more important to give access to products and services, to a larger community of users, and on over a longer period. New technologies enhance this peer-to-peer approach and challenge traditional business models. The value is often delivered much easier (it doesn’t require many resources, like Uber or Airbnb demonstrated it) and becomes exponential grows exponentially within the community. By leveraging the power of the crowd, new players are able to outsource creativity, open innovation, finance development, co-create marketing. By investing in digital transformation, implementing agile ways of working and using open source models, the collaboration becomes benefitcial. Today, disrupting traditional models become much easier because technologies and community’s power is more accessible!
The resources are not limitless, contrary to what linear economy considers. Take, make, use, dispose could not go on any longer and circular economy offers a solution to rethink our resources in an innovative and nature-inspired way. The goal is not to have any waste because every resource matters. The “Third Industrial Revolution”, became more popular with Jeremy Rifkin, when describing it as a new industrial and economic revolution where data sharing, enabled by connected devices, permit a much cheaper production, bringing the marginal cost to zero. To give a higher added-value to their main assets, companies realize the urgent need to open their manufacturing process, collaborate with external stakeholders and close the loop of resources in the ecosystem. And the rise of enabling technologies, such as 3D-printing or the Internet of Things, will accelerate the transition toward a circular economy .
By putting all of these stakeholders in a new ecosystem where risk is reduced and value is created collectively, competition, once again fundamental in capitalism, is replaced by cooperation. That is why we see more and more cooperative organized around the same values and objectives. These new ways of approaching the notion of profit allow organizations to deliver their value proposition more collectively, which increases the impact. The desire of return on investment is then shaded by the necessity to create value. When founding an enterprise, it is therefore very important to choose for more cooperative structures, involve multi stakeholders and align them on a shared vision.
JOIN THE SHARING TRANSITION:
As a matter of fact, becoming more collaborative, circular and cooperative is fundamental to survive in the post-capitalist era. In most cases, a company already has the right ingredients to move to this next state, it’s not a brutal revolution but a deep transition! It is simply a capacity willingness to enable the sharing of data, resources and profit, even if it requires self-disruption. It is what we called a “sharing transition”. Companies have the ability to make change! But people have the talent to initiate a larger movement.
At Sharify, we believe that this sharing transition will mainly come from entrepreneurs and that’s why we set-up the right ecosystem and develop the most appropriate tools to unlock the first steps of this entrepreneurship journey.